Wednesday, 23 November 2011

Quadriga Art Stresses On The Need Of Using Efficient Air Freight

With the initiation of the Carbon Cap on airlines by the European Union just a few months away, the globally renowned non-profit marketing firm Quadriga Art has stressed on the need to efficiently utilize the air freight.

The high transport charges associated with direct mail marketing have a deep impact on the success or failure of fundraising campaigns. That is why professional marketing firms like Quadriga Art stress on the use of efficient transportation services, which can ensure considerable cost saving for non-profit organizations and charities, besides making donor acquisition programs extremely successful.

Apart from optimizing the net revenues for charities, the efficient use of air freight also proves beneficial for global environment.

According to the experts at Quadriga Art, the improper use of transportation also results in excessive environmental and financial loss, which negates the whole idea of acquiring a greater number of donors for charitable causes.

Although, the company has restricted its use of airline and air cargo services to the minimum, it still tries to ensure that even this minimum level of usage is utilized in the most cost effective, and environment friendly manner.

Quadriga Art has always believed in leading by example, and perhaps that is why it has managed to attain a record for the least amount of air freight shipments during the last year.

The company is well aware of the fact that the costs of emissions is rising to the level that is directly affecting the consumers in a noticeable manner. As such the company has started using alternate means of transport, which primarily include using ocean freight and ground services, where possible.

Remaining true to its commitment of environment conservation and providing the most beneficial services to the clients, the company has adapted the most cost effective and eco-friendly means of transportation for its purpose.

Quadriga Art international is one of the leading marketing firms for many nonprofit organizations, which help charities around the world, raise funds through direct mail.

To learn more about Quadriga Art international, its direct mail service and its CEO, Mark Schulhof, logon to its website at

Sunday, 4 September 2011

Quadriga Art: Enriching all your Occasions with Joy

Art is the outcome of consciously arranging things in a manner that stimulate sentiments and intelligence at the same time. The main purpose of art comprise of motivation, social communication, entertainment, healing, commercialism and many more. Quadriga Art (QA) is one name that symbolizes all these purposes really well and believes in working as a team to attain success.

As an inhabitant of diverse social groups, you need to express your feelings to the people around you and far away. Quadriga Art’s end user product department create wide range of premium quality cards, stationery and motivating gifts that helps you to express such feelings with great pleasure and enthusiasm.

In the recent years, the competition of providing services such as manufacturing, publishing, retail supply, fundraising, and direct mail marketing have increased manifolds, but still the clients from non-profit and corporate sectors around the world desire to have someone who can fulfill these requirements in affordable prices. QA lend its hands to satisfy client’s needs through their wide range of products that includes consumer durables, gift items, jewelry and religious commodities.

It is rightfully said, “A work of art is the unique result of a unique temperament.” In addition, QA has engaged more than thirty highly skilled and professional artists, who devote themselves to the services of fine art. They are capable of giving the desired printing, fine art and color coordination that serves the ultimate purpose of their clients.

In today’s world, there are people who spread the most needed message of peace in humanity and one should support those who devoted their lives and sacrificed their own comfort towards this honorable cause. Quadriga Art offers more than four thousand line items such as - religiously themed jewelry, Bibles, devotional gifts and inspirational aids for liturgical worship that too at reasonable prices.

For more than seventy years, Quadriga Art is offering products that speak sentiments and emotions genuinely. To know more about the products and services offered by the company, visit

Tuesday, 26 July 2011

Quadriga Art – Redefining Web Marketing, Communication & Strategies for Fundraising

Mark Schulhof, an entrepreneur whose innovations, creativity and deep understanding in the field of comprehensive manufacturing, retail supply, extensive fundraising services, publishing and direct mail marketing has made him stand tall as the CEO of a seventy year old company – Quadriga Art, Inc. with its headquarter established in New York. His out-of-the-box thinking and expertise in marketing has given new heights and earned a respectful name for the company

People associated with the company serves various non-profit organizations in the world through ‘Quadriga Art International’ that helps in raising funds & revenue for the charities. The company is a pioneer direct marketing firm that generates funds through intelligent fundraising programs and direct mail services. His intentions of helping these non-profit organizations in raising funds are based on the motive of helping millions of poor people who are in need. According to him, only America holds more than 1.4 million non-profit organizations that work towards the betterment of humanity. These organizations are devoted to provide essential help to people for their medical necessities, basic living and education for poor, self-employment opportunities and animal husbandry

Due to tough economic times, these kinds of organizations are running short of funds and resources because of significant decline of donations that are made to them. As a result, a large number of needy people are left-out in getting the required abet. Even the cost-cutting policies and low budget allotments by the government have made it real difficult for people and other organizations to make greater and frequent contributions

The CEO redefined strategies for successful fundraising with the help of social media. It can raise awareness in communities and people across nations by making them approachable with such organizations, programs and fundraising campaigns. People from all walks of life connect with these charities and non-profit organizations and offer support and contribution according to their level of convenience. Another revolutionary concept of marketing for encouraging donors with some rewards, door drops or exclusive gifts has helped major non-profit organizations to raise funds radically. These kind of innovative ideas and marketing techniques when combined with social media interface are changing trends for generating revenue and funds to help people who are very much in need.

To know more about Quadriga Art and its functional strategies, logon to website at

Tuesday, 19 July 2011

Quadriga Art – Understanding The Importance Diverse Marketing Methodologies

In recent years, non-profit organizations and charities have become increasingly dependent on marketing companies to spread awareness about their cause and garner public support not only in terms of manpower but also in terms of financial help. With the number of non-profits working for multiple cause growing in number with each passing year, there is bound to be an increased level of competition even in the non-profit sector to enhance donor contribution for a specific cause. Quadriga Art, a prominent marketing company working for the non-profit industry realizes the fact that for positive results, marketing strategies that are successful in commercial marketing need to be used in non-profit sector as well, although in a cost effective manner.

Over the years, the company has successfully launched numerous marketing campaigns for its non-profit clients, which have shown highly positive results. Most of these marketing campaigns have been devised around the common marketing tricks used by the corporate sector. Quadriga Art fully understands that for any marketing campaign to be successful it needs to have a specific mission definition and brand strategy which should be publicized with the help of a brand logo. The firm also does not underestimate the role of proper advertisement, building public relations, propaganda through printed brochures and communication and widespread publicity through word-of-mouth at grassroots levels.

The fact that most non-profits tend to ignore some of the most vital aspects of above mentioned marketing fundamentals, is a major cause for the extensive decline in their donor base. For example, creating a brand image through a well designed logo enables the non-profits to maintain a consistency on their communications with present as well as prospective donors. Additionally, it helps people to identify and associate any printed communication with a particular non-profit and ensure a consistent flow of funds from dedicated donors.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

Friday, 1 July 2011

Issues Related To The Development Of Strategic Marketing Plans For Non-Profits

Most people associate the term non-profit with any organization or agency that works for a humanitarian or social cause. However, in the modern times non-profit industry has broadened its base to include organizations and agencies working for the betterment of not only human and social causes but also causes related to elderly, religious causes and animal welfare issues. Given the diversity of causes that non-profits work for, it has become essential for such organizations to seek the help of professional marketing companies like QuadrigaArt to ensure better chances of growth, funding and prosperity.

Even though non-profit industry has existed for centuries, it was only as recently as 1969 that marketing researchers start experimenting with the application of marketing strategies in this sector. Today with the number of non-profit organizations and charities working in US alone exceeding 1.5 million, there is an even greater need for the non-profit industry to adapt the latest and most strategic marketing plans that can help them in engaging entire communities and rallying greater support for their causes. That is why major non-profit organizations and charities seek the services of marketing companies like Quadriga Art to develop result oriented marketing strategies and campaigns.

Contrary to the popular belief that non-profit industry does not have much impact on economy, the operating expenses of major non-profits generally form a significant part of gross economy of a nation. As such, while planning the marketing strategies for the non-profit sector, it is vital to focus on the specific activities that need to be exclusively executed according to the environment of individual organizations. It is important to take into consideration issues such the mission of the non-profits, services they offers, audiences they serves, where they are located and the available funding sources, before developing a strategic marketing plan for non-profits.

QuadrigaArt is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

Friday, 24 June 2011

Direct Mail Marketing – A Better Option For Non-Profits And Charities

Internet has changed the way in which people not only conduct business but also the way they socialize, network and seek information. With the ever growing importance of internet technology in the everyday lives of people, a large number of organizations prefer online marketing to promote their goods.

However, while this strategy might prove beneficial for organizations working on the profit making sector, non-profits seem to benefit least from online marketing as has been rightly pointed out by Quadriga Art, a major marketing company for non-profit organizations and charities. Given below are some reasons that make direct mail marketing, a better choice for non-profit organizations and charities:

1.)    Despite the fact that people receive a large number of junk mails in their mail box, their chances of opening each package and checking the contents of each mail at least once are far greater as compared to online mail. The only real challenge in this case is to make the mail package interesting enough to catch the attention of the receiver rather than getting thrown into the waste paper basket. 
2.)   Direct mail does not involve any downloading of software or blocking unwanted ads and pop-ups that are associated with an e-mail or even having to worry about a mail containing virus that might corrupt the system of the receiver. 
3.)   Direct mail marketing enables the organization to characterize their mail according to the gender, age, income, ethnicity and lifestyle of their target audience, which is not possible with e-mail marketing campaigns. This can also be useful in targeting audiences according to their specific preference and beliefs.
4.)   As rightly pointed out by Quadriga Art, most people consider direct mail to be more private in addition to providing a personal touch to the causes of non-profits and charities.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

Tuesday, 21 June 2011

Quadriga Art

Quadriga Art International (QAI), the leading producer of billions of direct mail packages, has launched a new green initiative which consolidates waste into condensed cubes which are a component of a new, clean energy program.
The enviro-fuel cubes, as they are called, consolidate paper, foil and previously non-recyclable waste into fuel compact, condensed packages of waste. The cubes are then sent to a power generating facility -- instead of to landfills -- where they are turned into clean energy.
“We are pleased to take positive steps by actually using waste that once burdened the environment and instead turning it into small squares which promote clean energy,” said Mark Schulhof, CEO of Quadriga Art International. “This is not only good for the planet; it makes us more efficient and we urge others in our industry to do the same.”
Quadriga Art International started the enviro-fuel cube process at its Hong Kong facilities and is now expanding into Europe. Schulhof says he is proud of how the company is taking steps to further reduce its carbon footprint. He points not just to the proactive recycling of manufacturing materials, but also to QAI's condensing strategy which reduces its reliance on air freight to move materials.
“We recognise that even how we handle small shipments can make a big difference,” said Schulhof. “The condensing strategy is a smart step toward saving space and materials. We see it as a smarter, more resourceful way of doing business while reducing our carbon footprint."
Quadriga Art International now relies on sea freight as its primary means of transporting shipments overseas. These global initiatives are making a positive impact in the local markets QAI serves and the company says it is discovering additional benefits to the expansion of its environmentally friendly programs.
For more information, go to

Monday, 20 June 2011

Quadriga Art Launches A New Video News Platform

In a first ever move of its kind in the non-profit sector, Quadriga Art has launched a Video News Platform in coordination with its website. The new site will be used to host a wide range of video segments related to the various aspects and concerns of direct marketing in the non-profit industry. It is quite expected from Quadriga Art to come up with the innovative concept of video news platform as the company is a pioneering direct marketing firm that has been offering its services to numerous non-profit organizations and charities for many years.

According to a statement issued by Mark Schulhof, the CEO of Quadriga Art , the purpose of the video news platform is to keep the direct marketing companies working in the non-profit sector updated about the latest developments that might affect their business in any manner. This has largely eliminated the need for such organization to plod through humongous amount of news and information available on the web and in the print media just to extract that small bit of information which might prove vital for their business and needs.

In addition to providing the current and the latest news and information, the new site has also been designed to be able to offer archived stories that can be easily searched with the help of relevant keywords. Mark Schulhof even referred to the new site as the “industry’s TV News Network on the web.”

Given the importance of rapid information flow, especially in the non-profit sector the new site is proving extremely helpful in saving a lot of time and effort besides cutting down operation costs and providing better results for direct marketing campaigns. It is being speculated the new site will also contribute greatly towards increasing donor contribution by making them aware of the latest developments in the non profit industry in a visual manner.

Mark Schulhof is CEO of Quadriga Art international, a leading marketing firm for various nonprofit organizations around the world, who helps charities around the world raises funds. To learn more about the company and its direct mail service, logon to its website at

Thursday, 9 June 2011

Quadriga Art- Using Innovative Marketing Strategies For Better Results

For more than seventy years now, Quadriga Art has been offering marketing services to its diverse clients that prominently include non-profit organizations and charities. The company has been driven by the aim of building constructive and long-lasting relationships with not only its clients but also its partners in various fields. The modern style of marketing, manufacturing and publishing adapted by Quadriga Art makes them the leaders in their four vital segments of operation including direct mail, consumer products, catalogue/religious and fine art printing.
Over the years, Quadriga Art has been offering its services to clients that mainly fall under one of the five categories, namely - agencies, non-profit organizations, religious groups, international clients and retail buyers. Irrespective of the category of clients they serve, the company delivers results to their clients and helps them to find easy solutions to their diverse marketing problems.

Quadriga Art constantly strives to offer better services to its clients located not only within the country but also across the globe. Their innovative marketing strategies are aimed at producing positive results for their clients and their professional staff located at strategic locations nationally and internationally is advised to keep a constant watch over the changing marketing trends that might affect the marketing campaigns of their clients in any manner.

The clients of Quadriga Art range from small organizations to large firms having international presence. They fact that they use their knowledge and expertise of direct marketing to serve all their clients with equal enthusiasm and dedication makes them stand apart from the league of other marketing firms working in the same areas. A large number of national and international firms that have worked with Quadriga Art vouch for the commitment and professional approach of the company to help their clients reach out to a larger target audience and elicit positive response from them.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs.

To learn more about Quadriga Art and its direct mail service, logon to its website at