Monday, 30 April 2012

Quadriga Art, Inc

Quadriga Art is your global factory of ideas creating one-of-a-kind direct mail packages for the non-profit and for-profit markets, which resonate deeply with their missions, attract the attention of their donors and motivate people to give as they never have before.

Thursday, 26 April 2012

Quadriga Art – Helping Build An Identity For The Non-Profit Sector

Most often, when people think about a non-profit or charitable organization, they conjure up the image of a stereotypical "soup kitchen". This is because people have taken it for granted that non-profit sector consists of homeless shelters supported by church or an immensely rich family. It is only due to persistent efforts and well-planned marketing strategies of non-profit marketing companies like Quadriga Art International that people have started viewing this sector in a wider perspective. The company has helped various non-profit charities and organizations to realize the need of promoting themselves among their target audience, so as to establish their own unique identity.

For years Quadriga Art has played a vital role in helping people understand that non-profit sector does not encompass just a handful of orphanages, old age home or providing rescue and relief to the needy. Rather the industry includes any organization or charity that works towards the betterment of the human race as a whole. Even today, providing aid to people affected by various natural and man-made disasters is still considered the most important activity of a majority of organizations working in the non-profit industry. However, the sector also includes charities and organizations that work for other humanitarian causes such as ensuring the education of children in poor nations, developing drugs and medicines to cure various diseases, working for the protection of environment, wild life and other natural resources etc.

Apart from generating awareness among the masses about the objectives of the non-profit sector in general, Quadriga Art has also helped revive the relationship of giving to enhance donor contribution towards various causes. Over the years it has helped raise millions of dollars through numerous result-oriented fund raising campaigns and time tested marketing strategies. This has not enabled numerous charities to pursue their cause with enhanced fervor.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

Sunday, 15 April 2012

Quadriga Art – Adhering To The Basics Of Direct Mail Marketing For Maximum Success

Over the years, the need to devise effective fundraising campaigns that ensure greater positive response and maximum participation from donors has become extremely necessary. This is not only because of the rise in natural and man-made disasters but also because of the significant decline in the donations to organizations and charities working for a humanitarian cause. Consequently, non-profit marketing companies such as Quadriga Art International stress the importance of adhering to the basics of time tested strategies such as direct mail marketing in order to ensure best results.

Quadriga Art believes that direct mail marketing provides an effective means of reaching out to a much wider range of prospective donors. However, to ensure maximum positive results, it is vital to do some research about the general background and preferences of the people living in specific regions and areas, such as their social and economical backgrounds, religious preferences or even political outlooks. Rather than sending out a generalized mail to people living in diverse regions, it is important to frame different mails that would take into account these bits of information so as to make it more personal and in turn more effective.
Another basic requirement that Quadriga Art tries to fulfill for a beneficial direct mail marketing campaign is to ensure that regular communication is maintained with the target audience. The prospective donors are divided into small groups based on their area of residence and each region is serviced once or twice a month or even so that regular communication can be maintained.  In addition, the company also focuses on providing only the information that is interesting and relevant towards a cause rather than overwhelming the target audiences with information that is irrelevant or useless to them. This helps build a sense of trust for the non-profit organization or charity in the minds of the donors so that they are more willing to contribute towards the cause.

Quadriga Art International is a leading marketing firm for various nonprofit organizations around the world and helps charities around the world raise funds through direct mail. To learn more about the company and its direct mail service, logon to its website at

Tuesday, 3 April 2012

Quadriga Art – Helping Non-Profit Organizations Garner The Benefits Of Direct Mail Marketing

The tremendous advances in technology have brought about a significant change in the way organizations market and promote their products and services. But for most non-profit organizations and charities, direct mail marketing still remains the most cost-effective and result-oriented method for reaching out prospective donors. As a company that caters to the marketing needs of the non-profit sector, Quadriga Art understands the need for many people to receive promotional offers in the traditional manner, as they consider it to be not only more personal, but also a lot more reliable.

Unfortunately, not many marketing companies realize the true potential of this rather old fashioned marketing strategy. Consequently, they fail to provide the best results to their clients in the non-profit sector. One of the most important benefits of using the direct mail marketing strategy is that it helps companies like Quadriga Art, to lay a lasting first impression about their clients on prospective donors. Using this method, organizations are actually able to promote their cause, even before the donors go through the contents of the mail. This can be achieved by using well designed and colorful envelops and letterheads that validate not only the identity of a non-profit organization, but also the cause that it intends to promote.

Quadriga Art also understands the importance of giving a personal touch to the mails sent across to countless of people for fundraising purposes. As such the company ensures that the mails sent out bear the actual name of the person donating regularly and the letter acknowledges and appreciates their contribution. Although it is easy to generate a general mail and then add some finer details later, it surely does not have the same impact as a personalized letter which can be added to the various memos, leaflets and brochures being mailed to the individuals. The fact that an organization is actually taking the trouble to correspond with its donors on a personal basis, is truly elevating and more motivational.

Quadriga Art International is a leading marketing firm for various nonprofit organizations around the world which helps charities raise funds through direct mail.

To learn more about the company and its direct mail service, logon to its website at