Thursday, 26 April 2012

Quadriga Art – Helping Build An Identity For The Non-Profit Sector

Most often, when people think about a non-profit or charitable organization, they conjure up the image of a stereotypical "soup kitchen". This is because people have taken it for granted that non-profit sector consists of homeless shelters supported by church or an immensely rich family. It is only due to persistent efforts and well-planned marketing strategies of non-profit marketing companies like Quadriga Art International that people have started viewing this sector in a wider perspective. The company has helped various non-profit charities and organizations to realize the need of promoting themselves among their target audience, so as to establish their own unique identity.

For years Quadriga Art has played a vital role in helping people understand that non-profit sector does not encompass just a handful of orphanages, old age home or providing rescue and relief to the needy. Rather the industry includes any organization or charity that works towards the betterment of the human race as a whole. Even today, providing aid to people affected by various natural and man-made disasters is still considered the most important activity of a majority of organizations working in the non-profit industry. However, the sector also includes charities and organizations that work for other humanitarian causes such as ensuring the education of children in poor nations, developing drugs and medicines to cure various diseases, working for the protection of environment, wild life and other natural resources etc.

Apart from generating awareness among the masses about the objectives of the non-profit sector in general, Quadriga Art has also helped revive the relationship of giving to enhance donor contribution towards various causes. Over the years it has helped raise millions of dollars through numerous result-oriented fund raising campaigns and time tested marketing strategies. This has not enabled numerous charities to pursue their cause with enhanced fervor.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

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