Monday, 15 July 2013

Quadriga Art | Quadriga Art | Learn More about Our Global Locations

Quadriga Art International has been mailing high-velocity and performance-based direct mail internationally for over a decade. We serve direct mailers in countries around the world with our special blend of high quality manufacturing, innovative product development and creative and strategic support.

With tactically located manufacturing facilities around the world, we’re able to reduce production costs for our clients. Our complete integration and large production volumes give our clients access to the best possible packages, at the lowest possible prices.

From creative package design input to mailing strategy, project planning and execution, we keep our clients’ campaign results at the top of the industry.

We’re committed to thinking big and making a difference. From direct mail packages with three-dimensional premiums to world-class oil paintings, top quality stationery products sold at major retailers in the US and abroad, Quadriga Art International is there for our clients to provide a range of services as diverse as our product offering. Even though we’re a wide-ranging company, our culture is singular and consistent: We strive for excellence. We work hard. We believe in the power of imagination.

The Quadriga Art vision reflects the competitive, digital and global environment organizations face. In an age of unprecedented media diversification, direct mail remains one of the most potent ways to drive revenue. At Quadriga, we produce innovative
direct mail packages that get noticed, get opened and get results.

Organizations that rely on direct marketing for revenue or leads look to Quadriga Art to deliver expert design knowledge, turn-key in-house production and complete logistics. Quadriga takes mailing concepts from the drawing board to the mailbox, seamlessly with zero outsourcing.

When you reach out to prospects, you have three seconds before they decide to open or toss your mailing. Quadriga Art packages are known worldwide for producing breakthrough response rates that result in lower acquisition costs. Nonprofits and commercial organizations alike spend less on postage, lists and data by generating responses from qualified prospects at the highest possible response rates.

For efficient long-term stewardship of donor and customer relationships, Quadriga offers a full range of premium and non-premium mailing capabilities. We design packages with high levels of personalization, interactive bouncebacks, mission-oriented premiums, turn-key back-end offers and unique print treatments that increase the tangibility of your message.

Need tips and information about direct marketing? The Quadriga Art Thought Leadership series of articles reveals more about our vision and services. We are sure you will find them useful when choosing a marketing fundraising partner. Quadriga Art is led by Mark Schulhof, and is a place where various creative services are realized and valued on a global platform. They work with people from more than 25 different countries, making them one of the leading companies providing creative management and direct marketing services that work for the benefit of clients as well as the donors.

For more about Quadriga Art US and download a free whitepaper, click here.

Monday, 8 July 2013

Quadriga Art | Quadriga Art Presents | The State of Donations

Quadriga Art - Part One - The State of Donations

Quadriga Art presents a look at the overall health of the non-profit industry. How do you stack-up against these numbers?

1. Less than 40% of donors will give more than one gift. Furthermore, the “Fundraising Effectiveness Project” indicates that cumulative bad-to-poor growth-in-giving fundraising performance in 2010 was 84%.

2. Recurring Gift Donors only accounted for 10% of all US Donors.

This comes from the donorCentrics “U.S. Recurring Giving Benchmarking Analysis” study. Organizations are missing out on stable, predictable, and highly profitable fundraising revenue. Remember – the biggest predictor of repeat giving is donation recency. Recurring donors are your most valuable.

3. Fundraising Email Response Rate is 0.13%
This comes from the eNonprofit “Benchmarks Study.” That means more than 99.5% of fundraising emails don't yield a donation.

4. Only 26% of Nonprofits Rated their Websites Very Effective
The State of the Nonprofit Industry Survey tells us that 74% of nonprofit websites aren't doing their job. And Facebook is even LESS effective.

Those numbers are unacceptable. And we do everything possible so that our clients don’t ever experience them. Fundraising best practices mandate the following:

Research, test, analyze. Touch, move, inspire. Thank, welcome, invite.

Too many non-profits communicate in a way that asks people to think.

But reason won’t move someone to join support your cause. Logic won’t convince someone to become an evangelist for your group. Analysis won’t sway someone to open his or her wallet and hand out money. However, emotion will … You’re not selling the importance of family – you’re selling a sense of belonging. You’re not selling the importance of reducing crime – you’re selling peace of mind. You’re not selling the importance of working to elect like-minded, like-valued candidates – you’re selling heroism.

Ask yourself this: Does your direct mail move people… make them feel something… compel them to give?
What does your heart tell you?

Next in the Quadriga Art Presents series: You’ve got (direct) mail.