Tuesday, 26 July 2011

Quadriga Art – Redefining Web Marketing, Communication & Strategies for Fundraising

Mark Schulhof, an entrepreneur whose innovations, creativity and deep understanding in the field of comprehensive manufacturing, retail supply, extensive fundraising services, publishing and direct mail marketing has made him stand tall as the CEO of a seventy year old company – Quadriga Art, Inc. with its headquarter established in New York. His out-of-the-box thinking and expertise in marketing has given new heights and earned a respectful name for the company

People associated with the company serves various non-profit organizations in the world through ‘Quadriga Art International’ that helps in raising funds & revenue for the charities. The company is a pioneer direct marketing firm that generates funds through intelligent fundraising programs and direct mail services. His intentions of helping these non-profit organizations in raising funds are based on the motive of helping millions of poor people who are in need. According to him, only America holds more than 1.4 million non-profit organizations that work towards the betterment of humanity. These organizations are devoted to provide essential help to people for their medical necessities, basic living and education for poor, self-employment opportunities and animal husbandry

Due to tough economic times, these kinds of organizations are running short of funds and resources because of significant decline of donations that are made to them. As a result, a large number of needy people are left-out in getting the required abet. Even the cost-cutting policies and low budget allotments by the government have made it real difficult for people and other organizations to make greater and frequent contributions

The CEO redefined strategies for successful fundraising with the help of social media. It can raise awareness in communities and people across nations by making them approachable with such organizations, programs and fundraising campaigns. People from all walks of life connect with these charities and non-profit organizations and offer support and contribution according to their level of convenience. Another revolutionary concept of marketing for encouraging donors with some rewards, door drops or exclusive gifts has helped major non-profit organizations to raise funds radically. These kind of innovative ideas and marketing techniques when combined with social media interface are changing trends for generating revenue and funds to help people who are very much in need.

To know more about Quadriga Art and its functional strategies, logon to website at http://www.quadrigaart.com

Tuesday, 19 July 2011

Quadriga Art – Understanding The Importance Diverse Marketing Methodologies

In recent years, non-profit organizations and charities have become increasingly dependent on marketing companies to spread awareness about their cause and garner public support not only in terms of manpower but also in terms of financial help. With the number of non-profits working for multiple cause growing in number with each passing year, there is bound to be an increased level of competition even in the non-profit sector to enhance donor contribution for a specific cause. Quadriga Art, a prominent marketing company working for the non-profit industry realizes the fact that for positive results, marketing strategies that are successful in commercial marketing need to be used in non-profit sector as well, although in a cost effective manner.

Over the years, the company has successfully launched numerous marketing campaigns for its non-profit clients, which have shown highly positive results. Most of these marketing campaigns have been devised around the common marketing tricks used by the corporate sector. Quadriga Art fully understands that for any marketing campaign to be successful it needs to have a specific mission definition and brand strategy which should be publicized with the help of a brand logo. The firm also does not underestimate the role of proper advertisement, building public relations, propaganda through printed brochures and communication and widespread publicity through word-of-mouth at grassroots levels.

The fact that most non-profits tend to ignore some of the most vital aspects of above mentioned marketing fundamentals, is a major cause for the extensive decline in their donor base. For example, creating a brand image through a well designed logo enables the non-profits to maintain a consistency on their communications with present as well as prospective donors. Additionally, it helps people to identify and associate any printed communication with a particular non-profit and ensure a consistent flow of funds from dedicated donors.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.

Friday, 1 July 2011

Issues Related To The Development Of Strategic Marketing Plans For Non-Profits

Most people associate the term non-profit with any organization or agency that works for a humanitarian or social cause. However, in the modern times non-profit industry has broadened its base to include organizations and agencies working for the betterment of not only human and social causes but also causes related to elderly, religious causes and animal welfare issues. Given the diversity of causes that non-profits work for, it has become essential for such organizations to seek the help of professional marketing companies like QuadrigaArt to ensure better chances of growth, funding and prosperity.

Even though non-profit industry has existed for centuries, it was only as recently as 1969 that marketing researchers start experimenting with the application of marketing strategies in this sector. Today with the number of non-profit organizations and charities working in US alone exceeding 1.5 million, there is an even greater need for the non-profit industry to adapt the latest and most strategic marketing plans that can help them in engaging entire communities and rallying greater support for their causes. That is why major non-profit organizations and charities seek the services of marketing companies like Quadriga Art to develop result oriented marketing strategies and campaigns.

Contrary to the popular belief that non-profit industry does not have much impact on economy, the operating expenses of major non-profits generally form a significant part of gross economy of a nation. As such, while planning the marketing strategies for the non-profit sector, it is vital to focus on the specific activities that need to be exclusively executed according to the environment of individual organizations. It is important to take into consideration issues such the mission of the non-profits, services they offers, audiences they serves, where they are located and the available funding sources, before developing a strategic marketing plan for non-profits.

QuadrigaArt is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.