Friday, 24 June 2011

Direct Mail Marketing – A Better Option For Non-Profits And Charities

Internet has changed the way in which people not only conduct business but also the way they socialize, network and seek information. With the ever growing importance of internet technology in the everyday lives of people, a large number of organizations prefer online marketing to promote their goods.

However, while this strategy might prove beneficial for organizations working on the profit making sector, non-profits seem to benefit least from online marketing as has been rightly pointed out by Quadriga Art, a major marketing company for non-profit organizations and charities. Given below are some reasons that make direct mail marketing, a better choice for non-profit organizations and charities:

1.)    Despite the fact that people receive a large number of junk mails in their mail box, their chances of opening each package and checking the contents of each mail at least once are far greater as compared to online mail. The only real challenge in this case is to make the mail package interesting enough to catch the attention of the receiver rather than getting thrown into the waste paper basket. 
2.)   Direct mail does not involve any downloading of software or blocking unwanted ads and pop-ups that are associated with an e-mail or even having to worry about a mail containing virus that might corrupt the system of the receiver. 
3.)   Direct mail marketing enables the organization to characterize their mail according to the gender, age, income, ethnicity and lifestyle of their target audience, which is not possible with e-mail marketing campaigns. This can also be useful in targeting audiences according to their specific preference and beliefs.
4.)   As rightly pointed out by Quadriga Art, most people consider direct mail to be more private in addition to providing a personal touch to the causes of non-profits and charities.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at

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