Mark Schulhof and Quadriga Staff Release New Whitepaper

Quadriga Art has released a new free whitepaper entitled "The Past is the Past: Propel Your Marketing Strategies into the Future" available here for a limited time: http://www.quadrigaart.com/white-paper-post

If your nonprofit direct marketing strategy revolves around primarily direct mail, and repurposing the same campaign message that you’ve used for years, it’s likely time for a fresh assessment. Seventies rock band Jethro Tull might have scored it big when it created a hit with the lyrics, “Oh, we won’t give in, we’ll keep living in the past,” but if that’s your mantra when it comes to direct mail, be prepared for results that don’t even make it on the charts. While a few ideas from past decades are being resurrected with a 2013 twist, many are simply too archaic for today’s financially savvy and technology-driven donors.

In this paper, we’ll review a few outdated direct marketing ideas, thoughts and strategies to help you identify those you might be hanging onto out of nostalgia or habit regarding the use of direct mail and the lack of use of other marketing channels. We’ll also suggest some practices that are old but now new again – ideas that are reborn with a modern twist and multi-channel approaches. Finally, we’ll offer some “must have” strategies for meeting the needs of modern donors and achieving your fundraising goals.

Enjoy, and be sure to share with friends and colleagues. Available for a limited time only.

Quadriga Art's Mark Schulhof Giving Back Again in 2013

Mark Shulhof and Employees at Quadriga Art, a global direct marketing company that transforms the image and bottom line of businesses and nonprofit organizations, are excitedly planning a return trip to rural Mississippi to help build safe homes for impoverished families. This year’s trip will be the third ministry trip in a row for a Quadriga team.

“The employees who went on the past two trips say it is the most rewarding thing they’ve done in years,” said Quadriga Chief Executive Officer Mark Schulhof, who went on both trips and even brought his children along last year. “It’s an opportunity for all of us to give sacrificially of our time together as a team, and gain understanding of what it’s like on the ground for our nonprofit clients, who spend every day helping needy and deserving people around the world.”

Six Quadriga Art employees, plus Schulhof and Chief Operating Officer Dean Wimer and their families, spent four days rebuilding the dilapidated home of a couple living in a depressed rural region of Mississippi. They coordinated the project through Sacred Heart Southern Missions of Jackson as part of the Quadriga Art “Building Bonds Beyond Business” corporate outreach program. It was the second year in a row Quadriga sent a team to help Sacred Heart, which is a longtime client that Quadriga assists with low-cost, maximum-return fundraising campaigns.

Quadriga Art charitable service program began in 2011 after employees heard about Sacred Heart’s work and requested time off so they could travel from their offices in New York and New Jersey to Mississippi to help with housing rehabilitation projects. Last year, the team renovated a very dilapidated home that was once a sharecropper’s shack. The owners are a working but very poor couple, living in a rural community set in the middle of cotton fields. Rebecca Gacel, VP of QuadrigaArt International, is planning a similar trip to give back in the European communities that are served by Quadriga Art's International Division. For more about Quadriga Art, visit http://www.quadrigaart.com For more about Quadriga Art International: http://www.quadrigaartinternational.com

Mark Schulhof and Quadriga Art Thought Leadership: The Benefits of All Inclusive Production | By Quadriga Art

At Quadriga Art, we realize that developing a successful direct marketing campaign from beginning to end is complex. Every goal requires a comprehensive package of strategy, design, printing, manufacturing, logistics and analytical capabilities that can be overwhelming to organizations focused primarily on donor relationships and fundraising.

Our business model is designed to provide each of these services to our clients with all-inclusive production capabilities that guarantees quality control and excellence at every stage of a Quadriga Art project.

It’s critical that every facet of a direct marketing campaign operates synergistically and stems from a comprehensive strategic plan. From concept testing and custom design services to printing, production and logistics, it’s important that your campaign be handled with experienced teams that network closely and are aligned with your goals for each of those processes. Quadriga’s experts in each of these disciplines provide all the services you need from concept to response processing, including:

• Proprietary database platform with RFM targeting and analytics • Direct mail packages and manufactured Premiums • Product development, prototyping and package engineering • Pre-press, printing & production • Specialized production treatments, including die-cutting, embossing and hand assembly • Multi-level matching, collating and inserting • Personalization, from basic to full color digital variable • Full data processing including mail file preparation and sortation • Post-campaign performance analysis

We recognize that long-term stewardship of donor and customer relationships is your primary concern, so we also care about your package long after the campaign is executed. With over 70 years of experience, Quadriga Art has evolved the highest and best solutions for direct management and control of your campaign from start to finish, helping you successfully execute multi-level marketing strategies at every stage of the process.

Copyright Quadriga Art 2013. All rights reserved.